Which statement best describes TELUS Digital's engagement approach as per the pitch?

• A. A phased engagement mapped to the roadmap.
• B. A full immediate rollout.
• C. A vendor-only assessment.
• D. A support-only model.

Answer: (A)

Engagement is approached in stages, each tied to the strategic roadmap. This phased method ensures work is prioritized to deliver measurable value at each milestone, while keeping every step aligned with the organization’s goals and planned timelines. By starting with the roadmap, the team can focus on the highest-priority initiatives first, manage risk through incremental delivery, and adjust based on real feedback and changing needs. It also makes resource planning clearer and helps stakeholders see progress and value as the transformation unfolds.

In practice, this means you move from defined discovery and design into incremental builds, testing, and scaling, with each phase delivering concrete outcomes that map back to the roadmap. A one-shot rollout would be riskier and harder to adapt to learning along the way. A vendor-only assessment misses internal alignment and buy-in, and a support-only model doesn’t drive the transformation itself.