Which statement best captures TELUS Digital's overall approach?

• A. Targets five verticals and uses AI for retail/commerce plus a compliance focus for financial services
• B. Targets all verticals with no focus
• C. Targets only two verticals with universal AI
• D. Targets five verticals but avoids AI entirely

Answer: (A)

TELUS Digital’s approach combines a focused set of vertical markets with selective, high-value AI deployment. Focusing on five verticals allows tailored solutions that address industry-specific needs while maintaining scale. Deploying AI in areas like retail/commerce enhances customer experiences through smarter recommendations, automation, and personalization, and applying a compliance focus in financial services targets regulatory and data-protection requirements that are critical in that sector. Together, this shows a strategy that values both depth in key industries and practical, value-driving AI use.

The other statements miss this balance: spreading across all verticals without prioritization, pursuing AI across only a couple of areas with universal applicability, or avoiding AI altogether would not align with TELUS Digital’s emphasis on targeted industry impact and AI-enabled transformation.