What is the purpose of mapping a phased engagement against the current roadmap in TELUS Digital's pitch?

• A. To create a stepwise plan aligned with milestones.
• B. To measure user adoption and performance.
• C. To determine the current status of the AI initiative: live, in pilot, or in evaluation.
• D. To evaluate possible vendors.

Answer: (A)

Aligning a phased engagement with the roadmap centers on planning work in clear, sequential steps that line up with defined milestones. In TELUS Digital's pitch, this approach makes what will be delivered at each phase explicit and time-bound, so everyone can see progress, dependencies, and expected outcomes. It also helps manage risk by forcing the team to validate prerequisites, allocate resources, and secure approvals before moving to the next phase. The result is a predictable, governance-friendly path that keeps the initiative aligned with the broader strategy and ensures stakeholders know what to expect and when.

While measuring user adoption and performance, or checking the AI initiative’s status (live, pilot, or evaluation), or evaluating potential vendors are important activities, they serve different purposes. Measuring adoption and performance is typically a post-deployment focus. Status checks are progress snapshots, not the planning mechanism. Vendor evaluation is a separate procurement decision. The primary aim of mapping the phased engagement to the roadmap is to create a stepwise plan that directly aligns with milestones.