What is the ask in the TELUS Digital pitch?

• A. To map a phased engagement against the current roadmap.
• B. To sign a blanket agreement for full deployment.
• C. To conduct a vendor assessment only.
• D. To provide ongoing support for existing systems.

Answer: (A)

The core idea being tested is proposing a staged, value-driven plan that aligns with the client’s existing roadmap. The best choice signals a phased engagement that maps directly to where the customer is headed, delivering milestones and decision points along the way. This approach shows a practical path for transformation, reduces risk by spreading work over time, and ensures each phase ties to real priorities and budget cycles.

Why this fits: TELUS Digital typically aims to demonstrate how the work unfolds in controllable increments, with clear outcomes at each phase and the ability to adjust as needs evolve. It’s more credible and manageable than proposing a blanket, full deployment upfront, which assumes all requirements are known and approved from the start. It’s also more strategic than just conducting a vendor assessment or simply providing ongoing support, which are either evaluative or operational activities rather than a planned transformation aligned to the roadmap.