What is MLOps and why is it important in TELUS AI transformation?

• A. A marketing operation model for ML advertising.
• B. A data entry process for trainers.
• C. A set of practices for continuous development, deployment, monitoring, and governance of ML models.
• D. A hardware optimization protocol.

Answer: (C)

MLOps is a set of practices that bring together development and operations for machine learning, covering the full lifecycle of models: continuous development, deployment, monitoring, and governance. In TELUS AI transformation, this matters because customer-facing AI systems must be reliable, scalable, and auditable while staying up-to-date with new data. MLOps creates automated workflows for training and deploying models, ensures versioning and governance through model registries, tracks features and data lineage, and provides ongoing monitoring to catch drift and performance changes. This enables rapid, safe iterations, controlled rollouts, and strong governance and security, which reduces risk and sustains a high-quality customer experience. The other options describe marketing operations, manual data entry for trainers, or hardware optimization, which do not address the lifecycle management and governance of ML models.