What best describes 'GECX' in TELUS Digital's strategy?

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Multiple Choice

What best describes 'GECX' in TELUS Digital's strategy?

Explanation:
GECX represents a Google CX product designed to augment contact centers with AI capabilities. In TELUS Digital’s strategy, the goal is to modernize customer experience by leveraging Google's CX tools to bring AI into how agents interact with customers and how conversations are handled—think automated understanding of customer intents, smarter routing, and agent assistance that speeds resolution and improves consistency. It’s not about storing data in a warehouse, it’s not a consumer mobile app, and it’s not a video conferencing tool, so the best fit is a Google CX product used to support AI in contact centers.

GECX represents a Google CX product designed to augment contact centers with AI capabilities. In TELUS Digital’s strategy, the goal is to modernize customer experience by leveraging Google's CX tools to bring AI into how agents interact with customers and how conversations are handled—think automated understanding of customer intents, smarter routing, and agent assistance that speeds resolution and improves consistency. It’s not about storing data in a warehouse, it’s not a consumer mobile app, and it’s not a video conferencing tool, so the best fit is a Google CX product used to support AI in contact centers.

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